Tuesday, November 6, 2012

Wearing Proper Office Wear: How To Choose Them

When dealing with branding, office wear is every company's professional glamour that's always living in motion. The better and finer the corporate uniforms are, the better the target audience interprets the company's overall professionalism, personality and capabilities that allows them to “buy in” to its services thus making leads and prospective customers. It may sound too simple but this may also affect the direct impact on sales by how customers determine the trustworthiness of the company from the staff's look and performance overall. Hence using low-cost and poor uniform will straightaway make the brand cheap and shoddy as well. Reputable companies are entitled to and should have reputable, premium quality uniforms to mirror its premium brand. However, there could also be branded office wear but doesn't fit the corporate personality of the company's brand which can also trigger issues. The image of the office wear should always match the brand image to avoid any distrust and confusion. The more it matches, the more it will improve the opportunities in developing brand profile and reputation. It will also prevent your brand from getting any harm. Now, how do you choose the best corporate uniform for your brand? Here are 3 essential factors you can observe.

1. Level of formality: Begin with the big picture - A-One, one of the biggest promotional suppliers in Australia states that it's vital that you picture the formality of uniforms. if your brand was a person, how would they dress? Would they be ultra casual with jeans and a t-shirt? Or perhaps is your brand more elegant, and would dress in a suit and tie? Use an image of your brand as a person to pick the overall style of your uniform. Are mini skirts appropriate to your brand personality? What about bare arms? How tight fitting should it be? Next, consider the impact you want from your corporate apparel. Would you like your staff to be noticeable, or mix in?

2. Color: There are a variety of factors to consider when choosing the colour of your corporate clothing. Firstly, if you currently have a brand identity and colour palette, do be sure your uniform matches this. Secondly, look at the effect of the colour of your uniform on the brand image of your business. Do you want to be seen as bright and sassy? Cutting edge and trendy? Or is your brand more traditional, and requires more muted and corporate tones?

3. Contents: Think of your corporate uniform like a walking business card or web page with its own contents and information. Certainly you need your logo. But what about contact details? An easy to remember web address? A word? 1300 number? Would you like to add your slogan or tagline? What about each employee’s name? And don't forget, while you wish to use your uniform to convey information, be sure it’s not so busy with words that your customers can’t take anything in! Determine the most important pieces of content or information, and make them stand out.

Once you have identified those three aspects above then ensure the uniform is comfortable and that it appears comfortable. It should also be hypoallergenic so employees with sensitive skin will not worry about getting irritations. The cut and fit of the uniform applies to this as well so be sure it's worth investing in a well-cut uniform obviously. A badly fitting uniform can harm the brand and will make employees unhappy. Lastly, the uniform should be easy to care (wash and dry) which also requires minimal ironing. If these are all checked out in your criteria then choose that office wear for the company. For instance, any reputable suppliers such as A-One may help consult with selecting the right formality, color and content of your uniforms that will fit your brand so it's a matter of who to talk to right from the start. In the end, you make not only your brand delighted but also your staff.


Boost your company's brand with a perfect office wear. Visit this website to learn the strategies on choosing the right corporate suit for your company.

1 comment:

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